DISCOVER OUR
TOP FLAVORS.
Take a trip beyond the ordinary.
Introducing Planet Rock Raspberry, a cannabis-infused THC seltzer inspired by the groundbreaking sound and futuristic spirit of Soulsonic Force. Crisp, sparkling, and bursting with refreshing raspberry flavor, every can delivers 10 MG of THC for a beverage experience that's as distinctive as the music that inspired it.
From the streets of the Bronx to the far reaches of the galaxy, Planet Rock helped redefine what music could be. Now that spirit lives on in a bold new form—bringing together hip hop, electro, cannabis, and refreshment in one unforgettable can.
Pop the top. Turn up the vibe. Welcome to Planet Rock.
10 MG THC per can | Raspberry Flavor | Cannabis-Infused Seltzer
For adults 21+ where legal. Consume responsibly. Do not drive or operate machinery after consuming. Keep out of reach of children and pets.
Big flavor. Big energy. Brooklyn attitude.
Introducing M.O.P. Pineapple, a cannabis-infused THC seltzer bringing the unmistakable energy of hip hop legends M.O.P. to a refreshing new experience. Bursting with juicy pineapple flavor and crisp carbonation, every can delivers 10 MG of THC with a smooth, refreshing finish.
Inspired by the raw energy, unmistakable sound, and unapologetic spirit of M.O.P., this is a seltzer made for turning up the moment. Whether you're kicking back with the crew or setting the tone for the night, M.O.P. Peach brings the flavor and the attitude.
Pop the top. Turn it up. Let it rip.
10 MG THC per can | Pineapple Flavor | Cannabis-Infused Seltzer
For adults 21+ where legal. Consume responsibly. Do not drive or operate machinery after consuming. Keep out of reach of children and pets.
Old school flavor. New school refreshment.
Introducing Kool G Rap Grape, a cannabis-infused THC seltzer inspired by one of hip hop's legendary voices. Crisp, refreshing, and packed with classic grape flavor, every can delivers 10 MG of THC in a smooth, sparkling seltzer made for kicking back, turning up, and enjoying the moment.
Created in collaboration with hip hop icon Kool G Rap, this isn't just another THC beverage—it's a meeting of hip hop culture, flavor, and cannabis innovation.
Pop the top. Feel the vibe. Stay Kool.
10 MG THC per can | Grape Flavor | Cannabis-Infused Seltzer
For adults 21+ where legal. Consume responsibly. Do not drive or operate machinery after consuming. Keep out of reach of children and pets.
ABOUT
LIT UP was created around a simple idea: cannabis and music have always been part of the culture, so why not bring them together in a way that feels authentic?
LIT UP is a new generation of cannabis-infused beverages built around music, artists, flavor, and culture. Rather than treating THC as just another ingredient, LIT UP celebrates the experiences, sounds, personalities, and moments that bring people together.
Our goal is to create a collection of distinctive THC beverages connected to legendary artists and influential voices across generations. Each collaboration brings its own personality, flavor, and story—creating products that feel less like traditional cannabis products and more like pieces of culture you can experience and share.
From hip hop and electro to the artists and sounds that shaped generations, LIT UP is about recognizing where the culture came from while bringing it into a new era.
Great music. Great flavor. Great company.
That's the LIT UP philosophy.
We're building a brand where the can tells a story, the artist adds authenticity, and the experience brings people together.